![]() ![]() How much are you tracking these crucial reviews? What businesses are seeing is that online reviews are having a huge impact on how well you’re able to grow their audience. ![]() Online product reviews about a product can increase its conversion rate by more than 270%.A single business review can lift its conversions by 10%.Local businesses have an average of 39 Google reviews.15% of users don’t trust businesses without reviews.72% of customers won’t take action until they read reviews.Hosting Tribunal sourced the following online review statistics: Or they can hit any other social media platform and visit review sites like Yelp to tell other consumers how much they love (or hate) your business.Īnd what’s even more important, consumers are basing decisions about your company on these reviews. They can tell thousands of people about your business in a single tweet. But beyond that, customers couldn’t share their thoughts about your product with a wider audience than their network.Ĭustomers can easily go online to talk about their experiences with your product. If someone didn’t like your product 30 years ago, they could tell their friends and family. They could advertise on television or in magazines to reach a broad audience.īut that same audience couldn’t speak up about their experience with a product outside a company’s support team. That’s because companies controlled all the communication about whatever they were selling a few decades ago. Do Consumers Really Read Online Reviews?īefore the internet, it was much easier for companies to produce and sell inferior products. Let’s take a closer look at some online review statistics demonstrating how important online reviews are. Positive reviews can help build trust and credibility and boost sales.īy monitoring and managing online reviews, eCommerce businesses can respond to customer feedback and resolve any issues, ultimately improving their online reputation and customer satisfaction. Moreover, online reviews can help eCommerce sites improve their online reputation. The business can improve the customer experience, increase customer satisfaction, and drive more sales by addressing the problem. ![]() It may be a quality issue with the product, a problem with the shipping process, or an issue with the customer service team. Firstly, as mentioned above, online reviews play a critical role in helping customers make informed purchase decisions.īy tracking metrics like the number of reviews, ratings, and sentiment analysis, eCommerce businesses can understand how customers perceive their brand and make necessary adjustments.įor example, if an eCommerce store finds a specific product receiving highly negative reviews, it can analyze the feedback and identify the problem. Online reviews are important for all online businesses for several reasons. This blog will look at online review statistics highlighting how important they are in today’s digital business landscape.īut first, let’s dive deeper into why online reviews are so powerful. These reviews offer a glimpse into the quality of a product or service, helping buyers make informed decisions.Īs a result, online reviews have become a crucial metric for onine businesses to track. Research shows that 97% of people read online reviews before making a purchase decision. Online reviews have become an essential part of customers’ decision-making process. ![]()
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